Sean Pisano Front-End Developer & Marketing Technology Specialist
I’m a marketing technology (MarTech) and digital strategy leader with 20+ years of experience blending creative vision with technical execution. From coding full stack web ecosystems to building data-driven marketing operations, I specialize in connecting technology, design, and strategy to deliver measurable growth.
My background spans CRM architecture, automation design, analytics, and UX, supported by deep hands-on skills in HTML, CSS, JavaScript, PHP, and MySQL. I’ve led teams and projects across enterprise, agency, and startup environments, helping brands scale through integrated campaign systems and performance marketing.
Founder of Sean Pisano Studios and Rogue Pixel Productions, I’ve driven creative and technical solutions for platforms including WordPress, Salesforce, HubSpot, Pardot, and Adobe Experience Manager. I approach every challenge with a mix of creative problem solving and technical precision, whether I’m optimizing a CRM pipeline, designing a web experience, or automating a global campaign workflow.
Core Skills:
MarTech leadership | CRM integration | Marketing automation | Full-stack development | Digital analytics | UX/UI strategy | Team mentorship | Creative direction | Cross-functional collaboration
Technical proficiencies:
Languages: HTML, CSS, JavaScript (ES6+), PHP, MySQL, JSON, XML, jQuery, Bootstrap, Sass, LESS
Marketing & Automation Platforms: Salesforce, Pardot, HubSpot, Eloqua, Marketo, Mailchimp, Constant Contact, Campaign Monitor, Stripo, Litmus, Email on Acid
CMS Platforms: WordPress, Adobe Experience Manager (AEM), Sitecore, Kentico, Drupal
Analytics & Optimization: Google Analytics (Universal + GA4), Looker Studio, Tag Manager, SEMrush, Hotjar, Optimizely, DeepCrawl
Design & Creative Tools: Adobe Creative Cloud (Photoshop, Illustrator, Dreamweaver, InDesign, Animate), Figma, Sketch, QuarkXPress, CorelDRAW
Development Tools: VS Code, Sublime Text, Brackets, Git, GitHub, Bitbucket, cPanel, Plesk, PHPMyAdmin, AWS EC2/S3/RDS
Operating Systems: MS-DOS, Windows (3.1–11), macOS (7–Sonoma), Linux (Ubuntu, Debian, CentOS, Red Hat), UNIX, iOS, Android
Lighting & Production Systems: ETC Obsession/Express, Strand 300/500, Avolites Pearl, GrandMA, Hog 500/II, Vectorworks, Lightwright, Yamaha PM Series Mixers, Strong Super Trouper Spotlights
Culinary & Service Tools: Commercial kitchen systems, espresso equipment, POS systems, prep leadership
PROFESSIONAL EXPERIENCE
Founder & Marketing Technology Director
Sean Pisano Studios / Rogue Pixel Productions: NY, NY | Jan 2005 – Present
Industry: Marketing Technology / Digital Marketing & Web Development- Lead MarTech innovation and brand strategy across multiple studio projects including NYCThirst, The Geek Out, and Art For Your Mouth.
- Architect cross platform marketing automation ecosystems integrating CRM, CMS, and analytics.
- Develop full stack PHP/JavaScript web applications and advanced WordPress frameworks for clients and internal brands.
- Oversee creative production, digital campaigns, and team operations for integrated marketing delivery.
Tools: HTML, CSS, JavaScript, PHP, WordPress, HubSpot, Salesforce Pardot, GA4, Looker Studio, Stripo, Adobe Creative Cloud, AWS.
Sean Pisano Studios - Building a Marketing Technology and Digital Strategy Agency Rogue Pixel Productions - Building a Creative Digital Agency Project: Website & Digital Marketing Overhaul for University Language Services
Senior Marketing Technology Specialist - Digital Marketing
FICO (Fair Isaac Corporation), NY, NY | Nov 2022 - Nov 2024
Industry: Financial Technology (FinTech)- Developed and deployed responsive email frameworks and campaign templates in Pardot.
- Created dynamic segmentation and automated lead scoring to enhance campaign performance.
- Implemented tracking and A/B testing initiatives across email and landing page ecosystems.
- Built reports and analytics dashboards to improve insight into conversion metrics and customer journey.
Tools: Pardot, Salesforce, HTML, CSS, JavaScript, PHP, Stripo, Looker Studio, GA4.
Senior Marketing Technology Specialist
Sullivan & Cromwell LLP, NY, NY | Nov 2021 - Nov 2022
Industry: Legal Services industry, with a strong specialization in Financial and Corporate Law.- Oversaw corporate website operations and CMS migration to a headless architecture.
- Designed and implemented automation workflows and analytics dashboards segmented by region.
- Produced client communications, newsletters, and web-based campaigns across multiple markets.
Tools: AEM, Sitecore, Salesforce, Eloqua, HTML, CSS, JavaScript, Power BI, Adobe Analytics.
Project: Email Marketing System Overhaul at Sullivan & Cromwell
Technology Director
O2KL, NY, NY | Nov 2019 - May 2021
Industry: Advertising and Marketing Services- Directed CRM and marketing automation integrations across Salesforce and Pardot.
- Designed WordPress-based campaign microsites and HTML5 animated banner ads.
- Managed cross-functional digital production teams and Agile development cycles.
- Administered AWS environments and CMS performance optimization.
Tools: Pardot, Salesforce, WordPress, PHP, JavaScript, AWS EC2/S3, GitHub, Adobe Creative Suite.
Project: Ad Banner Development for Zelis at O2KL
Email Developer Consultant
Bernstein Private Client Marketing, NY, NY | Sep 2018 - Jul 2019
Industry: Financial Services / Wealth Management- Designed branded email templates and landing pages in Pardot.
- Authored comprehensive platform documentation and training materials.
- Maintained and optimized marketing automation flows.
Tools: Pardot, HTML, CSS, JavaScript, Litmus, Chrome DevTools.
Project: Email & Landing Pages Development for Bernstein Private Client Marketing
Digital Marketing System / Web Production Manager
ASME.org, NY, NY | Jun 2012 - Jul 2018 (Promoted from Web Producer)
Industry: Professional Association / Engineering and Technology- Led a global digital team in content production, QA, and web maintenance.
- Managed ServiceNow workflows, CMS optimization, and data-driven reporting.
- Introduced new automation systems to improve content turnaround and workflow visibility.
Tools: Kentico, Drupal, Sitecore, ServiceNow, HTML, CSS, PHP, GA4, Adobe Creative Cloud.
Project: Centralized Email Request System for ASME Project: Design & Development of the ASME E-Fests Website
Project: Email Template Overhaul for ASME
Web & Print Production Manager
Synergistic Marketing, NY, NY | Jan 2011 - Jun 2012
Industry: Marketing and Advertising- Managed development of the firm’s first marketing website.
- Oversaw print and digital campaigns for over 300,000 households.
- Coordinated vendor relationships and managed production budgets.
Tools: Adobe InDesign, Photoshop, Dreamweaver, HTML, CSS, Windows XP.
Project: The Product Movers Website for Synergistic Marketing
Web Designer / Producer
Publishers Clearing House, Long Island, NY | Sep 2007 - Sep 2008
Industry: Marketing, Sweepstakes, and Direct-to-Consumer E-Commerce- Produced weekly HTML email campaigns and microsites.
- Coordinated creative, legal, and IT teams for approvals and deployment.
- Monitored analytics for conversion performance.
Tools: Dreamweaver, Photoshop, ExactTarget, HTML, CSS, QA environments.
Web Designer & Developer
UGO Networks, NY, NY | Sep 2006 - Sep 2007
Industry: Digital Media & Entertainment- Refactored table-based HTML layouts into modern CSS/XHTML structures.
- Improved accessibility, performance, and mobile responsiveness.
- Authored internal developer documentation and training guides.
Tools: HTML, CSS, JavaScript, PHP, Flash, CVS, Dreamweaver.
Project: Website Modernization for UGO Networks
Co-Founder & Creative Director
Sapo Entertainment, NY, NY | Dec 2005 - Dec 2009
Industry: Creative Media and Digital Entertainment- Led creative production for digital comics and animation.
- Managed technical builds using PHP, HTML, and Flash.
- Oversaw branding and digital marketing for multiple properties.
Tools: Flash MX, Dreamweaver, Photoshop, Illustrator, PHP, MySQL.
Co-Founder & Creative Director
The Skin You’re In, NY, NY | Dec 2005 - Dec 2009
Industry: Apparel and Custom Printing- Co-founded a custom t-shirt and streetwear company blending art, fashion, and cultural commentary into wearable design.
- Directed brand identity, apparel design, and screen-printing production, ensuring creative consistency and quality across all product lines.
- Collaborated with co-founder Phillippe St. Gerard on product development, sourcing, and vendor management.
- Designed and produced custom graphics and limited-edition apparel collections emphasizing individuality and self-expression.
- Managed end-to-end production workflows, from concept and illustration to printing and distribution.
- Built and maintained the company’s e-commerce presence and online marketing channels.
- Oversaw photoshoots, lookbooks, and promotional campaigns to showcase seasonal collections.
- Developed and implemented marketing strategies to expand brand awareness within the independent fashion community.
Tools: Adobe Photoshop, Adobe Illustrator, CorelDRAW, Flash (for early web/branding), Dreamweaver, Shopify, WordPress, Google Analytics, Canon EOS (product photography), Screen-printing presses, Heat-transfer equipment, Pantone color systems, and various garment prepress tools (films, emulsions, and mesh screens).
Information Systems and Technology Specialist
Merit Software, NY, NY | Nov 2003 - Nov 2005
Industry: Educational Technology (EdTech) or E-Learning - Designed SEO optimized landing pages and PPC campaigns.
- Created a custom online issue resolution system for support teams.
- Aligned web infrastructure with product and marketing initiatives.
Tools: HTML, PHP, IIS, Dreamweaver, Access, Windows XP.