Coverletter

I am a senior front end and full stack web developer with more than two decades of experience building, maintaining, and scaling digital experiences that support real business goals. My background sits at the intersection of web development, marketing technology, and digital operations, allowing me to translate marketing strategy, user needs, and business requirements into clean, reliable, and maintainable solutions. I work comfortably across front end development, CMS platforms, email systems, analytics, and infrastructure, and I understand how digital work must perform beyond design comps and launch dates.

In addition to strong technical execution, I bring deep marketing capability shaped by years of working directly with demand generation, communications, and growth teams. I have built and optimized campaign landing pages, email systems, and content workflows designed to increase engagement, improve conversion, and support attribution. I have hands-on experience with marketing automation platforms including Salesforce Pardot, Marketing Cloud, HubSpot, Braze, and Iterable, and I know how to use segmentation, personalization, A/B testing, and behavioral triggers to support meaningful customer journeys. I also integrate analytics and tracking through GA4, Google Tag Manager, and reporting dashboards so teams can measure performance, learn, and iterate rather than guess.

What sets me apart is my ability to connect marketing intent with technical reality. I understand how brand, compliance, UX, performance, and data all intersect, and I build systems that respect those constraints while still moving quickly. My production mindset comes from years in high-pressure environments where reliability and accuracy mattered, and that shows up in strong QA discipline, documentation, workflow design, and long-term maintainability. I focus not just on delivering assets, but on creating platforms and processes teams can confidently use and scale.

If your organization needs someone who can own the front end, operate comfortably across the full stack, and actively support marketing outcomes through thoughtful execution and measurement, I bring that combination of technical depth, marketing awareness, and operational experience with clarity, accountability, and a long track record of delivery.

Coverletter

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